This 2-hour online and interactive workshop is designed to empower creative leaders with the knowledge and skills to leverage AI in their marketing strategies. Led by Emma, founder of Business Bollox®, this session will include hands-on activities and practical insights into the benefits and use cases of AI in marketing.
Key Content:
- Introduction to AI in Marketing: Understand the benefits and various use cases of AI in marketing.
- Hands-on Activity 1: Use AI for content creation
- Hands-on Activity 2: Leverage AI for customer insights
- Hands-on Activity 3: Optimise marketing campaigns with AI.
- Wrap-up: Learn best practices for implementing AI in your marketing mix.
About Emma Easton: Emma, founder of Business Bollox®, helps companies understand their market, leading to improved results. With a background in design, marketing, and strategy, she has worked with both small businesses and global brands like Mondelez, Clifford Chance, and Volkswagen. Her fun, “un-bolloxy” approach focuses on SMEs, delivering significant increases in leads and sales.