What’s on

Barbican Creative Hub presents Future Perspectives

Greenwash or Gamechanger?

06/11/2025

09:45

Lincoln Arts Centre (LAC)

Event Cost: FREE

Member’s Cost: FREE

Showcasing sustainable innovation in the creative industries.

Coinciding with the Climate Action Festival, this event explores how creative businesses are using technology to drive meaningful environmental change.

From global exemplars to local pioneers, we’ll spotlight the people and projects rethinking materials, methods, and mindsets and using tech to make their practices cleaner, greener, and more future-facing.

Expect bold ideas, honest conversations, and practical inspiration from those turning ambition into action, without the greenwash.

Meet the speakers:

Sophie Broadbent, Senior Manager, We are AdGreen

Talk: The Low Carbon Future of Production?

Discover AdGreen’s pioneering Carbon Calculator, built for the advertising industry. Sophie explores the tool’s impact and will deliver a live demonstration of their unique calculator.

Mark Shayler, Sustainability Expert, Ape

Talk: Tech Won’t Save Us, But It Might Give Us Time

Ape challenges techno-solutionism and shows how technology, used wisely, can help cut emissions and redesign systems – with values, not tools, at the heart of change.

Booking required – click the link to secure your place.

We are dedicated to making this event accessible to all attendees. If you have specific requirements, please let us know in advance so we can accommodate your needs. There will be live captioning during this event.