Join us for a practical and inspiring morning workshop with Sam Atkins, exploring how to craft compelling brand stories that connect.
Whether you’re an artist, maker, freelancer or small business, your story matters. Sam will share tools and creative techniques to help you articulate your purpose, connect with your audience, and stand out with authenticity.
Drawing on his global experience in broadcast media and journalism, Sam will help you bring storytelling into your business strategy – making your message resonate.
About the Speaker:
Sam Atkins is a Fellow of the Royal Society of Arts, Managing Editor of the UK’s leading youth journalism programme (Young Journalist Academy), a British Film Industry Academy tutor, and a former broadcast professional for the BBC and Channel 4.
Date: Thursday 4 Dec 2025
Time: 9am-12noon
Location: Barbican Creative Hub
Bonus! Free Co-Working Opportunity
12:00pm – 4:00pm (same day)
Stick around after the session and enjoy a free afternoon of co-working at the Barbican Creative Hub. A great chance to meet others, reflect on the session, or simply get things done in a creative environment.
Spaces are limited – please book in advance by emailing info@barbicancreativehub.com
This event is funded by East Midlands Create Growth Programme.