Want your website to work harder for you?
Search Engine Optimisation (SEO) is a powerful way to boost your visibility, attract new customers, and grow internationally. With over 8.5 billion daily searches on Google, getting your business seen online has never been more important.
In this fully funded session, marketing expert Martin Calvert will guide you through simple, practical SEO strategies you can apply straight away. He’ll cut through the jargon, highlight what works (and what doesn’t), and share valuable tips for ranking higher and reaching the right audience.
You’ll learn how to:
- Understand the key building blocks of SEO
- Spot and seize digital growth opportunities
- Avoid common SEO mistakes
- Respond to Google’s latest algorithm changes
- Use SEO to support long-term brand growth
About the speaker:
Martin Calvert is Marketing Director at international digital agency ICS-digital and host of the ICS: Everything Digital podcast. He works with clients across highly competitive global sectors, helping them succeed through smarter digital strategies.
Organised by: Department for Business and Trade

