Want to understand your customers better and stand out in a crowded market?
This practical, fully funded session will help you explore simple market research techniques to define your target audience, refine your message, and navigate the trading environment more effectively.
Whether you’re launching something new or refining your current offer, this webinar will give you key tools to build stronger connections with your ideal customer.
You’ll learn how to:
- Use a SWOT analysis to assess your business and market
- Craft a compelling Unique Selling Point (USP)
- Clearly define and understand your core customer
About the speakers:
Chris Stevens
Head of Business Support, Swindon and Wiltshire Business and Growth Unit
Chris has over 6 years’ experience leading business support programmes focused on regional economic development.
Darren Brindley
Business Navigator, Swindon and Wiltshire Growth Hub
Darren brings over 20 years’ experience supporting businesses worldwide in growth, skills development, and strategy.
Organised by: UK Export Academy